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London's two most prestigious and expensive neighborhoods compared. Discover the differences between heritage grandeur and modern ultra-luxury.
Access Ultra-PrimeBest For
Heritage prestige, central location, proximity to private clubs, galleries, and London's finest hotels and restaurants.
Best For
Modern ultra-luxury, new developments with concierge, proximity to Hyde Park and world-class shopping at Harrods.
Side by Side
| Factor | Mayfair | Knightsbridge |
|---|---|---|
| Postcodes | W1 | SW1, SW7 |
| Price per sq ft | £2,500 - £5,000+ | £2,000 - £4,000 |
| Super-prime (>£10m) | Very common | Very common |
| Character | Historic grandeur, traditional | Modern luxury, international |
| Property types | Heritage townhouses, period apartments | New developments, lateral apartments |
| New developments | Limited (heritage restrictions) | Significant (One Hyde Park, etc.) |
| Concierge services | Select buildings | Standard in new builds |
| Parks | Hyde Park (edge), Green Park | Hyde Park (direct access) |
| Shopping | Bond Street, Mount Street | Harrods, Harvey Nichols |
| Dining & hotels | Claridge's, The Connaught, Scott's | Mandarin Oriental, The Berkeley |
| International buyers | European, American | Middle Eastern, Far Eastern |
| Privacy | High (private clubs, discreet) | High (secure buildings) |
Mayfair is London's most historically prestigious address, developed in the 18th century and home to aristocracy, diplomats, and the wealthy ever since. Today it combines that heritage with world-class hotels, private members' clubs, galleries, and Michelin-starred restaurants.
Mayfair offers a uniquely traditional London experience. Private clubs like Annabel's and George, galleries on Cork Street, bespoke tailoring on Savile Row, and some of the world's finest restaurants. It's the choice for those who value heritage, tradition, and discretion.
Mayfair represents the pinnacle of London property investment. Limited supply due to heritage restrictions, combined with global demand, supports exceptional long-term value. Properties rarely come to market publicly—off-market access is essential.
Knightsbridge has evolved into London's hub for modern ultra-luxury living. While it has historic mansion blocks and period properties, the area is now defined by developments like One Hyde Park—some of the world's most expensive apartments with hotel-style services.
Knightsbridge combines world-class shopping (Harrods, Harvey Nichols) with direct Hyde Park access. Modern developments offer amenities like spas, pools, cinemas, and dedicated security. It appeals to international buyers seeking a turnkey ultra-luxury London base.
Knightsbridge ultra-prime properties command significant premiums but offer modern specifications and lower maintenance concerns than period properties. Strong international demand, particularly from Middle Eastern and Asian buyers, supports values.
Price Context
Our Recommendation
Choose Mayfair if you value heritage, tradition, and the prestige of London's most historic address. Mayfair suits those who appreciate period architecture, private clubs, and a more discreet, traditional lifestyle.
Choose Knightsbridge if you want modern ultra-luxury with hotel-style services, prefer new developments with amenities, and value direct Hyde Park access and world-class shopping.
Both represent the pinnacle of London property. At this level, access to off-market opportunities is essential—many of the best properties never appear on public listings.
Common Questions
Mayfair is generally the more expensive area, with average prices of £3,500-£5,000+ per square foot compared to Knightsbridge at £2,500-£4,000. However, Knightsbridge has some of London's most expensive individual properties, including One Hyde Park.
Explore More
Detailed guide to Mayfair property
Detailed guide to Knightsbridge property
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Guide for overseas buyers
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